In Canada, the show’s three stars gave an audiovisual performance at a CBC-sponsored national event in November called Shimmy Shack Party, which was topped off with a live performance in Toronto.
The first order of business will be to introduce preschoolers to the music before the series hits the airwaves. will mirror Canada’s one-year rollout plan. Kelly Elwood, the company’s senior VP of marketing, says her strategy to build up the DoodleBops brand in the U.S. The live-action preschool show, which centers around a rock band practicing for an upcoming tour, debuted on Canadian public broadcaster the CBC in February, and Playhouse Disney has set a launch date of April 11. Playhouse Disney US will be the second market to twist, turn, dance and learn with DoodleBops, a 26 x half-hour series from Montreal, Canada’s Cookie Jar Entertainment.
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